I found the solution in my CRAB technique. I will be little descriptive about the CRAB techniques. I would spell down the in initials of each letter.

C - Content

R – RSS,

A – Add to *

B – blogs.

Now we would stress upon the importance of each component of the Theory.

Content – Unique and Useful. Whatever might be the content, its should be unique, it should have its own readership and it should be very useful to the reader. Do not throw all the information that you have with you to your readers. Arrange them in an order that makes perfect sense, and use small tips and tricks or just add small bits of information which makes the content interesting.

Keep in mind that simplicity is the key to good content. Right for average readers, rather assume that they do not have a great vocabulary.

Why we unique? The answer is simple you cannot cheat the search engines and neither can you cheat the humans by stealing content from somewhere and the publishing as your own. If you are planning for a website that will continue to grow then you have to think of all the ways through which you can get good content.

RSS – Why did I consider RSS as one of the most important factors for a website. Its simple, it makes the flow of information across the web so easy. Blogs and other website can pick up the contents from your website and automatically display the same. Similarly you can use the content of other blogs, websites and display the same in your website. If the content that you are getting from other websites or blogs in complimenting your content, then its a great way to get unique and regular content for free. Clear specification that this content has been received from the ‘source’ will help you.

You might question how can borrowed data help your website, well we have already answered the question in the above section. If the data is complimenting the data already present in your website then it would add value to the overall content and will surely help the user to get all the relevant data at one place.

Add to *- Small widgets when present besides good quality content, always help it to propagate. In a way you can say people, who like you content will do the off page optimization of your website. They will save the content, share the content, bookmark your content and then recommend your content through the means available. By adding a button for save/share/bookmark you are just giving an easy option to the user to do what they intent to do. That is promoting your content. The only thing to remember here is : They should be automatically interested to promote your content. That is ensured by the first point.

Blog – Why is a blog important for a website. A blog is usually a better place to create content by the users. They read and comment, then someone comes up and again comments on the comments. The interaction of the users with the concept or idea present in the website is done in a better manner through blog rather than through the website. Although the same level of interaction can be ensured in the core website itself, but blogs do have a very loyal customer base and you should not miss that.

Summing it up CRAB – Will ensure that you get some decent traffic on your website and your effort in creation of a website is not wasted.

I tried Google ‘Caffeine’ and found the search results were different on ‘Google Caffeine’ and ‘Google Search’ for the same keyword. This means the algorithm of the search engine has been changed. It is very early to come to a conclusion about the changes in search algorithm used by Google Caffeine.

The results of keyword search of ‘gold rates’ on both sites are listed below. Although the first two links are same, but the third link has changed.

• Google ‘Caffeine’ : http://www2.sandbox.google.com

Keyword: gold rates
Results:

• Google Search : http://www.google.com/

Keywords: gold rates
Results:
 

What is a .htaccess file?

When a visitor/spider requests a web page via any means, your web server checks for a .htaccess file. The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors. You can find this file in your website’s root directory.

What is a 301 redirect?

The code "301" is interpreted as "moved permanently".

Implement 301 redirect (for websites running on apache servers)

• Download the .htaccess file to your local directory
• Open the file in notepad
• Add the following text and save the file
  Options +FollowSymLinks 
  RewriteEngine on 
  RewriteCond %{HTTP_HOST} ^yoursite.com [NC] 
  RewriteRule ^(.*)$ http://www.yoursite.com/$1 [L,R=301]
• Upload the .htaccess file to the root directory of your website

There is a new technique for marketing now a days which is being used by many user of the developed countries. The medium used for this technique is the Internet which allows you to cover the whole world at the same time.

The technique is known as Video Submission technique. This technique allows to use a host website on which a video is uploaded and the host then distributes the video to several websites in the database. They also analyze the time spent by people and provides the reposts as a feedback.

This feedback captures the average time spent by users watching this video i.e. “View Count”, accompanied by the analysis (in form of pie charts) of the viewer based on how much time they spent on the video. Also the comments posted by viewers can be used for SEO.

The benefits this technique are listed below:

• It is the most effective way to demonstrate practically with the help of a video to attract more visitors.
• Most effective strategy for an immediate raise in the traffic to your website.
• It is a real good strategy to get quality back links to the website.
• It will increase your Google position within a short period for high competitive keywords too.

As per the reviews about video submission this technique has already started to show its effect in process of SEO. The name and description has to be designed in such a way so that it helps in the optimization of the website. Correct selection of the category of video is also very important.

There are certain websites which does video submission for the clients and charge them for the services. Few of them are listed below.

• http://www.videosubmission.com
• http://www.tubemogul.com
• http://www.ideamarketers.com

The top video submission websites are mentioned below..

• Google Video
• Yahoo Video
• Atom
• Photo Bucket
• Crackle
• Veoh
• You Tube
• My Space
• VSocial
• Vimeo
• Daily Motion
• Motionbox
• Metacafe
• AOL Video
• Bolt
• Blip.tv
• ProsperityCast.tv
• Revver
• SelfCast.tv

There are some tips that can be followed for effective video submission.

• The ideal file size of the videos to be submitted in the video distribution sites is between10MB to 100MB.
• Most submitted videos will be reviewed by the administrator of video submission sites before it published. So it’s necessary to submit the videos with suitable description and in the appropriate category. The videos will be rejected if it’s submitted in the wrong category. This will be a complete waste of time.

Video Submission Guidelines:

• The ideal size of the video can be of 2mb to 20 Mb.
• The video can be of "AVI, MPEG, QuickTime, Real, and Windows Media".
• All Submitted videos will be reviewed by the administrator of video submission sites before it published.
• The videos should not contain pornographic, excessively violent, illegal, abusive or hateful content.
• You should be the owner of the video or should have the rights to distribute the video.

General Requirement:

• Title of video ( Upto 100 Characters)
• Description of video ( Upto 250 Characters)
• Keywords or Tags ( 5 )
• Category of video
• Language of the video

For any query please send email to nrupal(at)techwhiz(dot)in