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I have been thinking to write a concise formula for promotion of websites. Keeping in mind the features of WEB 2.0 intact in your website while promoting the website through white hat techniques.
I found the solution in my CRAB technique. I will be little descriptive about the CRAB techniques. I would spell down the in initials of each letter.
C - Content
R – RSS,
A – Add to *
B – blogs.
Now we would stress upon the importance of each component of the Theory.
Content – Unique and Useful. Whatever might be the content, its should be unique, it should have its own readership and it should be very useful to the reader. Do not throw all the information that you have with you to your readers. Arrange them in an order that makes perfect sense, and use small tips and tricks or just add small bits of information which makes the content interesting.
Keep in mind that simplicity is the key to good content. Right for average readers, rather assume that they do not have a great vocabulary.
Why we unique? The answer is simple you cannot cheat the search engines and neither can you cheat the humans by stealing content from somewhere and the publishing as your own. If you are planning for a website that will continue to grow then you have to think of all the ways through which you can get good content.
RSS – Why did I consider RSS as one of the most important factors for a website. Its simple, it makes the flow of information across the web so easy. Blogs and other website can pick up the contents from your website and automatically display the same. Similarly you can use the content of other blogs, websites and display the same in your website. If the content that you are getting from other websites or blogs in complimenting your content, then its a great way to get unique and regular content for free. Clear specification that this content has been received from the ‘source’ will help you.
You might question how can borrowed data help your website, well we have already answered the question in the above section. If the data is complimenting the data already present in your website then it would add value to the overall content and will surely help the user to get all the relevant data at one place.
Add to *- Small widgets when present besides good quality content, always help it to propagate. In a way you can say people, who like you content will do the off page optimization of your website. They will save the content, share the content, bookmark your content and then recommend your content through the means available. By adding a button for save/share/bookmark you are just giving an easy option to the user to do what they intent to do. That is promoting your content. The only thing to remember here is : They should be automatically interested to promote your content. That is ensured by the first point.
Blog – Why is a blog important for a website. A blog is usually a better place to create content by the users. They read and comment, then someone comes up and again comments on the comments. The interaction of the users with the concept or idea present in the website is done in a better manner through blog rather than through the website. Although the same level of interaction can be ensured in the core website itself, but blogs do have a very loyal customer base and you should not miss that.
Summing it up CRAB – Will ensure that you get some decent traffic on your website and your effort in creation of a website is not wasted.